This Kylie Cosmetics concealer is about to be your party season saviour
Kylie Jenner is dropped yet another banger. Although this Kylie Cosmetics Concealer dropped in the UK a few weeks ago – long gone are the days of paying for a hefty customs fee for a Kylie Lip Kit – it's currently getting a real buzz on socials.
The concealer has been getting rave reviews and King Kylie herself has shown us how she actually loves to use it as a multi-purpose item. That is smokey eyelids, contoured cheeks with a darker shade and the lighter one working to its original purpose – concealer.
The Product:
Kylie Cosmetics Power Plush Liquid ConcealerCrafted with precision, Kylie's concealer formula promises to seamlessly blend into the skin while providing a natural, almost airbrushed look. Reviewers on social media reveal that it's lightweight, yet still high coverage and has a magical ability to cover dark circles, blemishes and redness without it feeling or looking cakey or heavy. The product is available in 40 shades, so five GLAMOUR staffers with five different complexions tried them out and here are their honest thoughts...
The Reviews:
Georgia, GLAMOUR's Senior Commerce Writer
A good concealer to me is one that works well to cover my acne (be that beneath foundation or on its own), so that's exactly how I tested Kylie's latest drop. When I first opened it I was slightly disappointed with the size of the doe foot applicator, but actually, upon using it, I realised why it's designed that way – to get into all the tricky nooks and corners and provide ample coverage.
I used the 'cat paw' shaped brush to blend everything out, which I will be incorporating into my daily routine from now on it's so good, and was really impressed with how the formula evened out any redness and camouflaged my problem areas. It wore well throughout the day too and didn't go cakey at all. Round of applause Miss Jenner!
Rating: 9/10
Shei, GLAMOUR's Beauty Writer
These days I don't tend to use foundation, so a good concealer is what's going to make my complexion pop the way I really intend it to. I need one that works hard to deliver good coverage but blends so seamlessly with my natural complexion, you won't even notice I'm wearing any. Kylie you did that.
This formula is super lightweight, I felt bare faced, but in the best way possible. The doe-foot wand is small for max precision, and I quite liked that as I could just place a small dot on specific spots around my face that required a bit of pigmentation masking.
Coverage was also strong, it wasn't cakey, but stood the test of time and gave me minimal flashback on my leaving party pics. It's that sweet-spot where it covers what needs concealing without screaming “Hey, I'm wearing concealer”. I also liked how the shades stretched, so I could play around with two or three of them without looking ashy AF.
There isn't much product there for the £20, but it's a good effin' formula and the packing is so cute… Fine Kylie, I'm sold.
Rating: 9/10
Luca, GLAMOUR's Social Media Manager
Having just come out of a bout of the flu, my dark circles have truly never been in more need of some love and attention. Ahead of trying the Power Plush Longwear Concealer, I'd heard really good things about it on social media, so had a feeling that it would work wonders. Firstly, I loved the consistency of the product. It blended so easily into my skin and gave me instant coverage on my under-eye darkness and blemishes without looking cakey or obvious on the skin.
It had an immediate blurring and softening effect which I loved, helped by the super-soft concealer brush which - with its triangular shape - helped blend the product deep into all the nooks and crannies in my face seamlessly. The most impressive part? After 6 hours of wear, there was no creasing to be seen *anywhere*. I did, however, find that it clung to a little patch of dry skin later in the day, so if you tend to have issues with that, proceed with caution.
Rating: 9/10
Chrissie, GLAMOUR's Video Producer
Surprisingly pleased with the Kylie Cosmetics concealer, I found the brush applicator to be remarkably soft on the skin. The product's lightweight feel struck a balance, providing great coverage without being overwhelming. It instantly brightened the under-eye area and blended seamlessly and effortlessly across my skin, gliding to the touch.
However, the shade tones across the range leaned towards a pink hue, and I was worried it would wash out my warmer undertone. Upon application the shade seemed to drain warmth from my complexion rather than enhancing it. Despite this mismatch, the concealer maintained a comfortable texture and effective coverage, making it a suitable choice for those with cooler undertones seeking a brightening effect.
Rating: 8/10
Elle, GLAMOUR's Beauty Editor
I was excited to try this Kylie Cosmetics Concealer as I'm more than happy to try anything to mask my eye bags. I really liked the shade match and the small and dinky doe foot wand made precise application process much easier and more tactical. The coverage medium full but buildable and it didn't crease. Overall I'm pretty impressed and might have to upgrade it into my regular makeup stash.
Rating: 8/10
For more from GLAMOUR's Beauty Writer Shei Mamona, follow her on Instagram @sheimamona.
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