The 50 Most-Purchased Products by GLAMOUR Readers in 2023

Ah, 2023. The year of Barbenheimer, Gwyneth Paltrow's iconic ski trial, Ariana DeBose's viral BAFTAs rap, Maison Margiela Tabis, espresso makeup, all-over chrome manis, New Balance 550's – and for the GLAMOUR shopping team, some thorough product testing.

Yep: the past 365 days have seen us put hundreds-upon-hundreds of beauty, wellness, fashion and homeware products to the test, in a bid to bring you buying guides to the crème de la crème of whatever it is you're looking for. Be it a new vitamin C serum, a gift for a teenage girl, a face SPF or an LED face mask for the best glow of your life.

You can trust our reviews – you know that – thanks to months' worth of testing, the scouring of customer reviews, the input of experts and our pledge to always let you know what we don't love about something (as well as what we do). And it shows! At the time of writing this, GLAMOUR readers had purchased over 125,000 products from our buying guides since January 1st 2023. That's over £8million (!) worth of must-haves.

If you're anything like me, you love to be a little nosey – so I thought I'd serve up your perfect chance to delve inside the virtual shopping baskets of your fellow GLAMOUR readers. The result is eye-opening: an edit of the 50 most-purchased products on glamourmagazine.co.uk since the dawn of the year, encompassing everything from fake tan to eyebrow serum and clitoral vibrators. The top-line? You love your Medik8 products, Nip + Fab's Teen Fix skincare range is your most-desired gift for the fussy teen girls in your lives, and practically every single one of you is commuting to work with an Antler rucksack on your back. So, go on, have a scroll and pick up a few of the products that you're so clearly missing out on.

Ahead, the top 50 most-purchased products by GLAMOUR readers since 1st January.

Medik8 C-Tetra Vitamin C Serum£39 £27.30 at Medik8Medik8 Advanced Day Ultimate Protect£59 £41.30 at Medik8
  • Medik C-Tetra Vitamin C Serum: 2,739 units ordered.
  • Medik8 Advanced Day Ultimate Protect: 2,037 units ordered.
  • “Advanced Day Ultimate is Medik8's highest protection SPF 50+ PA++++ sunscreen, formulated with next-generation DNA repair enzymes and their most advanced 360° environmental shield to date,” Denise Primbet, GLAMOUR Commerce Writer said.

    “Not only does this protection cream shield your skin from the sun to prevent sun-induced premature signs of skin ageing, it's infused with nourishing squalane and hydrating multi-weight hyaluronic acid to deliver daily moisture to the complexion. The texture is lightweight and silky, makeup applies atop it like a dream and your complexion is left glowing. Apply it in the morning, after cleansing and after application of a vitamin C serum.”

    Antler Chelsea Backpack in Taupe£140 at AntlerTeen Skin Fix Regime Kit£29.95 at Nip + Fab

    3. Antler Chelsea Backpack in Taupe: 1,280 units ordered.
    4. Nip + Fab Skin Fix Regime Kit: 1,042 units ordered.

    CurrentBody Skin LED Light Therapy Face Mask£299 at CurrentBody£299 at AmazonLa Roche-Posay Anthelios Anti-Shine Sun Cream Gel SPF50+£20.90 £15.68 at LookFantastic

    5. CurrentBody Skin Led Light Therapy Face Mask: 794 units ordered.
    6. La Roche-Posay Anthelios Anti-Shine Sun Cream Gel SPF50+: 624 units ordered.

    Vital Proteins Collagen Peptides£44.79 £43.61 at Amazon£44.79 at Vital ProteinsLookFantastic Beauty Box 12 Month Subscription£13 £9.75 at LookFantastic

    7. Vital Proteins Collagen Peptides: 606 units ordered.
    8. LookFantastic Beauty Subscription Box: 601 units ordered.

    “Not only are all of LookFantastic's beauty boxes now sustainable and fully recyclable, but every month, you'll get products worth over £50 from high-quality skincare and makeup brands. Think: Illamasqua eyeshadows, spa-like goodies from Elemis, lotions and potions for your hair from Philip Kingsley and Moroccanoil’s cult sellers. If that wasn't enough, you'll get access to tips, tricks and the latest beauty trends you'll need throughout the season with every box you receive. Your makeup bag never looked healthier.”

    Ukbrow Eyebrow Serum£37.99 at UklashImpact Whey Protein£12.99 at MyProtein UK

    9. UKBrow Eyebrow Serum: 557 units ordered.
    10. Impact Whey Protein: 497 units ordered.

    Uklash Eyelash Serum£38 £26.60 at UKLash£39.99 at AmazonSona 2 Cruise£129 £96.20 at LELO£135 at CurrentBody

    11. UKLash Eyelash Serum: 451 units ordered.
    12. LELO Sona 2 Cruise: 435 units ordered.

    "This is, hands down, the best clit sucker we've tried. It uses new-generation sonic waves and Cruise Control technology to serve up fast and intense clitoral stimulation for mind-blowing pleasure. The silicone is super-soft (it feels every bit as luxurious as the price tag suggests), and the battery life is really good.

    “You can also use it in the bath or shower thanks to the fact that it's 100% waterproof. But the best part? Developed by LELO and exclusive to SONA™ Cruise and SONA™ 2 Cruise, it reserves 20% of SONA™ 2 Cruise’s full power during normal use, so that when SONA™ 2 Cruise is pressed hard against the body and the motor begins to drop power, that extra 20% is unleashed so that there’s no reduction of intensity. It’s not a setting, it’s completely automatic, and it eliminates the single most common complaint against pleasure products.”

    Lovehoney x Romp Switch£34.99 £27.99 at LovehoneySmoothSkin Bare+ Ultrafast IPL Device Exclusive Collection£149 at CurrentBody£232 at Amazon

    13. Lovehoney X Romp clitoral vibrator: 413 units ordered.
    14. Smoothskin Bare Ultrafast IPL Hair Removal Device: 381 units ordered.

    NYX Professional Makeup Can't Stop Won't Stop Foundation Brush£14.50 at Cult Beauty£15.74 at AmazonMedik8 Crystal Retinal Ceramide Eye£42 £29.50 at Medik8

    15. NYS Professional Makeup Can't Stop Won't Stop Foundation Brush: 373 units ordered.
    16. Medik8 Crystal Retinal Ceramide Eye: 348 units ordered.

    Medik8 Daily Radiance Vitamin C Two-in-One Moisturiser£59 £41.30 at Medik8Medik8 Clarity Peptides£45 £31.50 at Medik8

    17. Medik8 Daily Radiance Vitamin C Moisturiser: 340 units ordered.
    18. Medik8 Clarity Peptides: 338 units ordered.
    19. Too Faced Lip Injection Extreme: 334 units ordered.
    20. Medik8 Press & Clear: 327 units ordered.

    Too Faced Lip Injection Extreme Lip Gloss£24 at LookFantastic£17.60 at AmazonMedik8 Press & Clear£34 £23.80 at Medik8Stackers Plain Laptop Backpack£85 at John LewisAll Seasons Feels Like Down Duvet£111 £60 at Dusk

    21. Stackers Plain Laptop Backpack: 319 units ordered.
    22. Dusk Feels Like Down Duvet: 315 units ordered.
    23. Lounge Jess Hunt Zip-Up Hoodie: 311 units ordered.
    24. Modibodi Classic Bikini Period Pants: 310 units ordered.

    “As someone who's woken up to that dreaded crimson stain on my white bed sheets more times than I care to admit, finding a solution to aunt Flo's monthly crimes was top of my shopping list. Enter Modibodi. We're three years into my switch from tampons and pads to period pants and, I can say with complete honesty that Modibodi period pants have transformed the quality of my sleep,” GLAMOUR's former Commerce Writer Lucy Smith said earlier this year.

    "I no longer wake up in a panic that I've leaked at 2am, I don't need to set an alarm to change my tampon through the night and I can even wear white jeans in the day, stress free. So long my period support pal, performing an honourable "you're good" check as required. These will not let you down, even if you're a super plus extra tampon girl (or transgender man). The breathable bamboo makeup means no more sour period odour, and the extended absorbent pad up towards your tailbone provides extra security."

    Oversized Zip Up Hoodie X Jess Hunt£65 at LoungeClassic Bikini Maxi£25 at ModibodiHeatgen™ Medium Thermal Brushed Leggings£16 at Marks & SpencerAqua Rose Gold 10 Function Rechargeable Rabbit Vibrator£32.99 at Bondara

    25. M&S Heatgen Thermal Leggings: 295 units ordered.
    26. Bondara Aqua Rose Gold Vibrator: 288 units ordered.
    27. Uniqlo Crossbody Bag: 287 units ordered.
    28. Maybelline Sky High Mascara: 283 units ordered.

    Round Shoulder Bag£24.90 at UniqloMaybelline New York Lash Sensational Sky High Mascara£11.99 £5.99 at Amazon

    29. SmileTime Teeth Whitening Kit: 280 units ordered.
    30. Dusk 400 Thread Count Egyptian Cotton Fitted Sheet: 276 units ordered.
    31. Nip + Fab Teen Skin Fix Zero Shine Moisturiser: 250 units ordered.
    32. Clinique All About Eyes Eye Cream: 245 units ordered.

    SmileTime Teeth Whitening Kit£39.99 at SmileTime Teeth£34.99 at Amazon400 Thread Count Egyptian Cotton Fitted Sheet - White£48 £23.50 at DuskTeen Skin Fix Zero Shine Moisturiser£9.95 at Nip + Fab£9.99 £6.78 at AmazonClinique All About Eyes Eye Cream Rich£31 £27.90 at LookFantastic£27.90 at AmazonVichy Capital Soleil UV-Age Daily SPF50+£22 at BootsClassic Bikini Moderate Absorbency£26 at Fluxies

    33. Vichy Capital Soleil UV Age Daily SPF50+: 228 units ordered.
    34. Flux Undies Period Pants: 226 units ordered.
    35. LookFantastic Beauty Advent Calendar: 226 units ordered.
    36. Medik8 Advanced Night Restore: 226 units ordered.

    “For dry skin, ceramides are your best friend and this luxurious, buttery soft night cream from Medik8 has a multi-ceramide complex that replenishes and restores the skin barrier with lipids. This hydrating night cream provides deep, lasting moisturisation, so you wake up to softer, plumper skin. We also love that the antioxidant rich formula has been created to soothe skin after retinol application to avoid irritation.”

    LookFantastic Beauty Advent Calendar 2023£99 at LookFantasticMedik8 Advanced Night Restore£59 £41.30 at Medik8Crystal Retinal 1£45 at Medik8Nike Metcon 9 AMP Women's Workout Shoes£139.95 at Nike

    37. Crystal Retinal 1: 217 units ordered.
    38. Nike Metcon Training Shoes: 217 unit ordered.
    39. The White Company Electronic Diffuser: 216 units ordered.
    40. Remington s3500 Hair Straighteners: 214 units ordered.

    The White Company Electronic Diffuser£70 £56 at The White CompanyRemington Ceramic Straight 230 Hair Straightener S3500£27.99 £22.39 at Amazon£27.99 £22.39 at BootsMedik8 Advanced Day Total Protect™ Age-Defying Moisturiser SPF 30£57 at Medik8£57 £45.60 at Look FantasticMagic Shaping High Waisted Leggings£22.50 at Marks & Spencer

    41. Medik8 Advanced Day Total Protect: 214 units ordered.
    42. Magic Shaping High Waisted Leggings: 212 units ordered.
    43. Spanx Power Series Panties: 207 units ordered.
    43. Medik8 C-Tetra Luxe: 204 units ordered.

    SPANX Power Series Power Panties£33 at VeryMedik8 C-Tetra Luxe£59 at Medik8£59 at LookFantastic2pk Anti-Chafe Shorts£20 at Marks & SpencerWomen's Fluffy Fleece Lined Thermal Leggings£24.99 £14.99 at Mountain Warehouse

    44. M&S Shaping Shorts: 199 units ordered.
    45. Mountain Warehouse Women's Fluffy Fleece Lined Leggings: 198 units ordered.
    46. Coco & Eye Sunny Honey Bali Bronzing Self Tan Mousse: 192 units ordered.
    47. Spotlight Oral Care Whitening Strips: 192 units ordered.
    48. Martha Brook Wedding Planner: 190 units ordered.
    49. Skims Sculpting Mid Thigh Shorts: 183 units ordered.

    “When I see a fake tan that promises a ‘no biscuit smell’, I usually ignore it because after a couple of minutes on the skin, no matter what fragrance is used, the biscuit smell reigns supreme. However, with the Sunny Honey Bali Bronzing Foam, the tropical fruit scent sticks around. So much so that an hour after I’ve finished applying it, my boyfriend asks me what perfume I’m wearing – adorbs," said Shannon Lawlor, GLAMOUR Contributor.

    "While it’s going on, the first thing I notice is just how moisturising it is. My limbs look silky, sheeny and gloriously bronzed. Whereas some tans can leave skin looking a little dry and lacklustre, Sunny Honey is like a shot of life for sad-looking skin.”

    Coco & Eve Sunny Honey Bali Bronzing Foam£26 at Coco & Eve£26 £23 at AmazonSpotlight Oral Care Teeth Whitening Strips£39.95 £25 at Spotlight Oral Care£47 at AmazonMartha Brook Personalised Wedding Planner And Organiser£42.95 at Not On The High StreetSculpting Short Mid Thigh with Open Gusset£34 at SKIMS

    For more from our Commerce Editor Sophie Cockett, follow her on Instagram @sophiecockettx.

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