She's been modelling for over seven years, but Malaika Firth is still considered a relatively fresh face on the fashion circuit - and not just because of her incredible complexion.
Somehow balancing both her experience and relevance, she's a force to be reckoned with within the industry.
Time to wise-up on one of the hottest names in British fashion...
She was brought up in the East London suburb, while her father, Eric, of British, Seychellois and Ugandan descent, worked as a French polisher at the Four Seasons hotel.
Speaking to the Guardian about representation within the industry, she said: "People are allowed to talk about my race. I like it. After that Prada campaign when I was being compared to Naomi Campbell I was so happy. She’s a legend. And if things aren’t changing in fashion, they need to."
Some of the biggest names included Dolce & Gabbana, Marc Jacobs, Jean Paul Gaultier, Bottega Veneta, Kenzo and Marc Jacobs.
These are the 15 British brands worth knowing and supporting as we rediscover our love of fashion post-lockdownGallery13 PhotosFive foot eight and a half... to be precise.
In 2015, she was up against Georgia May Jagger and Jourdan Dunn for the coveted gong, the latter of whom won.
According to Grazia, she believes their emotional health suffers in an industry that can be incredibly tough - especially on young models.
In 2013 she made her first appearance on the Victoria's Secret catwalk in New York.
"I don’t come from a posh or high-class background," she told The Guardian. "We lived in flats in the ghetto. We weren’t poor, but there wasn’t a lot of money. I shared a room with my sister and my auntie. I appreciate everything that has happened. For me to have this career is life-changing for my family."
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